As founder and chief brand strategist of BaselineGroupNY, Darcy is the visionary. Her strength lies in the ability to interpret clients’ goals and translate then into visually impactful and targeted printed and digital solutions. Her passion for design is contagious and her emphasis on teamwork leads to great collaborative solutions. Drawing on 35+ years of expertise, you can count on Darcy to lead an information oriented, responsive and time-sensitive creative process that considers the big picture and instinctively understands the importance of the smallest detail and the strictest schedule.
Darcy has envisioned and managed corporate branding initiatives for clients such as: Galliard Capital Management, Citi Alternative Investments, Citi Private Bank, HSBC Private Bank and Rutgers Business School, Wrigley, and PSEG LI.
Her work has received numerous awards from the Financial Communications Society, Society of Technical Communication, the Association of the Graphic Arts, Graphic Design USA, Step Inside Design and most recently Best of 2020 Manhattan for Branding and Digital Design.