Leslie’s career has focused on building brand equities and sustainable income streams, with particular emphasis on healthcare, B2B and B2C services and consumer products. As Founder of Roffe & Green she has completed a wide range of marketing and business development assignments for clients in a myriad of B2B and B2C industries as well as serving in a variety of C-level positions both in general (CEO, COO) and marketing and sales management.
Prior to co-founding Roffe & Green, and as interim management assignments since, she served in several senior level corporate positions, with particular emphasis on new product/service development and commercialization. She served in senior positions at Swiss Army Brands, launching the Swiss Army ® Brand Watch line, and growing the company largely organically by almost 250% in seven years. And she accomplished the turnaround of a $55MM chain of medical diagnostic imaging centers to allow it to be sold.
Leslie is very active in the women’s business community, including advisory board positions or membership in several groups including Women Business Leaders of the Healthcare Industry (WBL), Women Corporate Directors and Women’s Leadership Exchange. She has also served for several years as an Adjunct Faculty member at The French Culinary Institute teaching marketing.
Leslie has an MBA from Harvard Business School and a B.A. cum laude from the University of Pennsylvania, with a major in French.